LinkedIn Company Pages
Building your business with a LinkedIn company page. 87% of LinkedIn users trust the social media site as a source of information affecting business decision-making. Your company page presents an...
View Article10 Tips to Maximize ROI at Manufacturing Trade Shows
Tradeshows are a popular sales, marketing and branding effort in the Manufacturing world. While many industries have moved away from spending money on setting up booths, many manufacturers continue to...
View ArticleLinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. Don’t worry, it’s a good thing!...
View ArticleUtilizing Paid to Boost Your Social B2B Marketing Strategy
Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content. Incorporating paid advertising into your strategy is...
View ArticleManufacturers: Are You Attracting the Right Employees with Your Careers Pages?
Articles abound on the Internet raising discussions on how to attract qualified employees to the Manufacturing fields. Trade schools, four-year colleges and even high schools are offering skilled...
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How To Use Social Media for Recruiting Young Talent
A position has opened up, and you are now on the hunt to find the perfect person to fill this new opportunity. You need someone young, smart, eager to learn, with a solid education and credible...
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The “Marketing” Guide for Higher Education Content Marketing
Welcome back marketers. Before we jump right into part #3, let’s do a bit of recapping shall we? So far in the series, Content Marketing for Higher Education, we have covered just what can serve as...
View ArticleTalking Sales-Marketing Alignment at LinkedIn SalesConnect 2015 [VIDEO]
Fathom Chief Revenue Officer Jeff Leo Herrmann brought back social selling lessons from LinkedIn SalesConnect 2015. In this week’s “Publish or Perish” video installment (see below), he chimes in live...
View Article7 Steps to Transform Your Social Selling Strategy
Selling in the Age of Content Marketing at LinkedIn’s Sales Connect 2015 Anyone with passion, commitment and a unique perspective can change the world. Revolutions have been enabled by the smartphone,...
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Social Media Image Size Cheat Sheet
In 2016, resolve to make your social media image content a little more organized! Since each network has different requirements for an optimal size image, posting an image across all networks is not as...
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7 Ways Manufacturers Can Make the Most of LinkedIn
If you’re in the manufacturing industry, consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members, and that number continues to grow. LinkedIn is...
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